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Infographic titled Indie Booksellers: The OG Influencers illustrating seven distribution and promotion channels for Winter Catalogs. Digital Catalogs: In partnership with Bookshop.org and other ecommerce platforms, store websites and email marketing campaigns create increased sell-through on all Winter Catalog titles. Print Catalogs: Now in their 4th decade, regional Winter Catalogs are the original and still number one indie bookstore marketing tool of choice. Direct to Store: Winter Catalogs are hand-distributed in-store, curbside, and through store order shipments and deliveries. Direct Mail: Winter Catalogs go directly to thousands of consumer mailboxes via store mailing lists and targeted saturation mail routes. Newspapers: Winter Catalogs are inserted in stores' favorite local and regional newspapers. Social Media: Indie bookstores promote Winter Catalog titles across multiple channels using professionally-designed, turnkey marketing assets. Assets: From POS materials and ecommerce templates to assorted digital graphics, Winter Catalog titles are front and center with stores from the day an ad is booked.
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2026 Ad Rates

2025 Winter Catalog Cover Contest Winner: The Old Sleigh by Jarrett and Jerome Pumphrey published by Norton Young Readers Image depicts a snowy scene with a horsedrawn sleigh loaded with books. A young boy sits in the sleigh, with his father standing with the horse.

2025 Winter Catalog Cover Design Contest Winner

The Old Sleigh
Jarrett Pumphrey, Jerome Pumphrey
Norton Young Readers
On Edelweiss


Rates are per same-title ad, per catalog.
Discounts are available for same-title ads only.
Total ad placement cost in brackets.
Download the Winter Catalog Media Kit
Download the Winter Catalog Sell Sheet

Regular Interior $2999 | 1 title, 1 catalog [$2999]
$2625 | 1 title, 2 catalogs [$5250]
$2375 | 1 title, 3 catalogs [$7125]
$2375 | 1 title, 4 catalogs [$9500]
Small Independent Press $1625 | 1 title, 1 catalog [$1625]
$1525 | 1 title, 2 catalogs [$3050]
$1425 | 1 title, 3 catalogs [$4275]
$1425 | 1 title, 4 catalogs [$5700]

Print Specifications

Catalog trim size: 6″ wide x 10.5″ tall/saddle-stitched
Interior ad size: 2.625″ wide x 1.75″ tall
Jacket art should be at least 300 dpi at 100% size
 Preferred Color space: CMYK 
 Formats accepted: .pdf, .tif, .jpg, .png, .psd, or .eps 

Book by May 1 to
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