Regional Association Marketing & Promotion (RAMP) is a consortium that includes the New Atlantic Independent Booksellers Association (NAIBA), Great Lakes Independent Booksellers Association (GLIBA), Southern Independent Booksellers Alliance (SIBA), and the California Independent Booksellers Alliance (CALIBA).
Through hundreds of independent bookstores, RAMP expands the reach of key titles across these regions while providing streamlined advertising and administrative processing for participating publishers, and professional direct-to-consumer marketing opportunities for bookstores.
Suzanne Shoger, Owner
Lark LLC is a woman-owned micro-business that produces the RAMP catalogs and marketing campaigns. Led by Suzanne Shoger, a former bookstore owner, book industry professional, strategy consultant, and educator, Lark is rooted in longstanding relationships and service. Now in her 32nd year managing independent bookstore marketing projects, Suzanne combines three decades of bookselling and publishing expertise with the latest in entrepreneurial marketing to connect books with readers by way of incomparable indie bookstores across the U.S.