You have books. We have readers.

NAIBA (New Atlantic Independent Booksellers Association) logo image of the association name and a tree with a book titled "read"
GLIBA (Great Lakes Independent Booksellers Association) logo image with the association name and an image of trees and water.
SIBA (Southern Independent Booksellers Alliance) logo image showing the association name and a stack of books.

RAMP is a marketing consortium that includes the New Atlantic Independent Booksellers Association (NAIBA), the Great Lakes Independent Booksellers Association (GLIBA), the Southern Independent Booksellers Alliance (SIBA), and the California Independent Booksellers Alliance (CALIBA).

Page 1 RAMP 2026 Indie Winter Catalogs Ad Kit. Logo for RAMP (Regional Association Marketing & Promotion), representing NAIBA, GLIBA, SIBA, and CALIBA. Large bold text reads 2026 Indie Winter Catalogs Ad Kit. Promotional badge reads New Lower Prices! Buy More, Save More. Website: rampbooks.com. Background shows a collage of featured book covers including Silence by Julia Park Tracey, Playground by Richard Powers, Before We Forget Kindness by Toshikazu Kawaguchi, Extinction by Douglas Preston, Bite by Bite by Aimee Nezhukumatathil, and Becoming Ted by Matt Cain.
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Page 2 RAMP is a marketing consortium that includes the New Atlantic Independent Booksellers Association (NAIBA), Great Lakes Independent Booksellers Association (GLIBA), Southern Independent Booksellers Alliance (SIBA), and California Independent Booksellers Alliance (CALIBA). Hundreds of independent bookstores in these regions expand the reach of your key titles through direct-to-consumer print and digital Winter Catalogs. Headline: You Have Books. We Have Readers. Call to action: Book Today at rampbooks.com.
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Page 3 Infographic titled Indie Booksellers: The OG Influencers illustrating seven distribution and promotion channels for Winter Catalogs. Digital Catalogs: In partnership with Bookshop.org and other ecommerce platforms, store websites and email marketing campaigns create increased sell-through on all Winter Catalog titles. Print Catalogs: Now in their 4th decade, regional Winter Catalogs are the original and still number one indie bookstore marketing tool of choice. Direct to Store: Winter Catalogs are hand-distributed in-store, curbside, and through store order shipments and deliveries. Direct Mail: Winter Catalogs go directly to thousands of consumer mailboxes via store mailing lists and targeted saturation mail routes. Newspapers: Winter Catalogs are inserted in stores' favorite local and regional newspapers. Social Media: Indie bookstores promote Winter Catalog titles across multiple channels using professionally-designed, turnkey marketing assets. Assets: From POS materials and ecommerce templates to assorted digital graphics, Winter Catalog titles are front and center with stores from the day an ad is booked.
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Page 4 Winter Catalog Rates and Specifications. Promotional badge: New Lower Prices! Buy More, Save More. Descriptive text: The original and still the industry favorite, our Winter Catalogs (region-specific for NAIBA, GLIBA, SIBA, and CALIBA) continue to reach millions of consumers during the 4th quarter with the best of the season's readings. Bonus: All print ads include FREE digital catalog ads. Pricing table — Regular Interior Unit: one title, one catalog $2,999; one title, two catalogs $2,625 per title per catalog; one title, three or four catalogs $2,375 per title per catalog. Small Independent Press Unit: one title, one catalog $1,625; one title, two catalogs $1,525 per title per catalog; one title, three or four catalogs $1,425 per title per catalog. Note: Each association will have a separate catalog and all rates are per catalog. Discounts are available for same-title units only. Winter Catalog Specifications — Trim size: 6 inches wide by 10.5 inches tall. Interior ad size: 2.625 inches wide by 1.75 inches tall. Jacket art: Minimum 300 dpi at 100% size. Color space: CMYK. Call to action: Book Today at rampbooks.com.
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Page 6 Value Proposition — Why invest your ad dollars in RAMP catalogs? RAMP provides stores with myriad ways of ordering catalog titles, promoting them creatively, and selling them across multiple channels. From stock checklists and Edelweiss collections to POS materials, ecommerce templates, and assorted digital graphics, Winter Catalog titles are front and center with stores from the day you book your ad, leaving indie booksellers to do what they do best: match books with readers. Call to action: Book Today at rampbooks.com. Marketing Assets section: Each title you advertise in a RAMP Winter Catalog is backed by a multitude of marketing materials, both print and digital, designed to capture consumer focus and encourage them to buy this book. Images show sample digital and print marketing assets including social media graphics, bookmarks, bag stuffers, and ecommerce templates.
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Page 7 Contact page. 2026 Winter Catalog Reservations are Open! Key Deadlines: Cover Art Contest Submissions due May 15, 2026. Ad Reservations due June 20, 2026. Call to action: Book Today at rampbooks.com. Contact: Suzanne Shoger, RAMP Director of Marketing and Promotion. Email: SuzanneShoger@gmail.com. Phone: 216.536.7193. Website: rampbooks.com. Bio: Lark LLC is a woman-owned micro-business that produces the RAMP catalogs and marketing campaigns. Led by Suzanne Shoger, a former bookstore owner, book industry professional, strategy consultant, and educator, Lark is rooted in longstanding relationships and service. Now in her 34th year managing independent bookstore marketing projects, Suzanne combines three decades of bookselling and publishing expertise with the latest in entrepreneurial marketing to connect books with readers by way of incomparable indie bookstores across the U.S.
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RAMP is a marketing consortium that includes the New Atlantic Independent Booksellers Association (NAIBA), the Great Lakes Independent Booksellers Association (GLIBA), the Southern Independent Booksellers Alliance (SIBA), and the California Independent Booksellers Alliance (CALIBA).

Sign In to Book Now!
Download the Ad Kit
Page 1 RAMP 2026 Indie Winter Catalogs Ad Kit. Logo for RAMP (Regional Association Marketing & Promotion), representing NAIBA, GLIBA, SIBA, and CALIBA. Large bold text reads 2026 Indie Winter Catalogs Ad Kit. Promotional badge reads New Lower Prices! Buy More, Save More. Website: rampbooks.com. Background shows a collage of featured book covers including Silence by Julia Park Tracey, Playground by Richard Powers, Before We Forget Kindness by Toshikazu Kawaguchi, Extinction by Douglas Preston, Bite by Bite by Aimee Nezhukumatathil, and Becoming Ted by Matt Cain.
Page 2 RAMP is a marketing consortium that includes the New Atlantic Independent Booksellers Association (NAIBA), Great Lakes Independent Booksellers Association (GLIBA), Southern Independent Booksellers Alliance (SIBA), and California Independent Booksellers Alliance (CALIBA). Hundreds of independent bookstores in these regions expand the reach of your key titles through direct-to-consumer print and digital Winter Catalogs. Headline: You Have Books. We Have Readers. Call to action: Book Today at rampbooks.com.
Page 3 Infographic titled Indie Booksellers: The OG Influencers illustrating seven distribution and promotion channels for Winter Catalogs. Digital Catalogs: In partnership with Bookshop.org and other ecommerce platforms, store websites and email marketing campaigns create increased sell-through on all Winter Catalog titles. Print Catalogs: Now in their 4th decade, regional Winter Catalogs are the original and still number one indie bookstore marketing tool of choice. Direct to Store: Winter Catalogs are hand-distributed in-store, curbside, and through store order shipments and deliveries. Direct Mail: Winter Catalogs go directly to thousands of consumer mailboxes via store mailing lists and targeted saturation mail routes. Newspapers: Winter Catalogs are inserted in stores' favorite local and regional newspapers. Social Media: Indie bookstores promote Winter Catalog titles across multiple channels using professionally-designed, turnkey marketing assets. Assets: From POS materials and ecommerce templates to assorted digital graphics, Winter Catalog titles are front and center with stores from the day an ad is booked.
Page 4 Winter Catalog Rates and Specifications. Promotional badge: New Lower Prices! Buy More, Save More. Descriptive text: The original and still the industry favorite, our Winter Catalogs (region-specific for NAIBA, GLIBA, SIBA, and CALIBA) continue to reach millions of consumers during the 4th quarter with the best of the season's readings. Bonus: All print ads include FREE digital catalog ads. Pricing table — Regular Interior Unit: one title, one catalog $2,999; one title, two catalogs $2,625 per title per catalog; one title, three or four catalogs $2,375 per title per catalog. Small Independent Press Unit: one title, one catalog $1,625; one title, two catalogs $1,525 per title per catalog; one title, three or four catalogs $1,425 per title per catalog. Note: Each association will have a separate catalog and all rates are per catalog. Discounts are available for same-title units only. Winter Catalog Specifications — Trim size: 6 inches wide by 10.5 inches tall. Interior ad size: 2.625 inches wide by 1.75 inches tall. Jacket art: Minimum 300 dpi at 100% size. Color space: CMYK. Call to action: Book Today at rampbooks.com.
Page 5 Winter Catalog Cover Art Contest. Headline: Could your favorite Fall title be our Winter Catalog look this year? If so, it could be worth $20,000. All publishers are invited to submit a digital front cover mockup for the 2026 Winter Catalogs. Submissions due May 15, 2026. Independent booksellers will choose a winner by June 1. NAIBA, GLIBA, SIBA, and CALIBA Winter Catalogs (print and digital) will feature the same design. No other books will appear on the front covers. Details available at rampbooks.com. Left side shows the 2024 catalog cover featuring an illustrated winter scene with a child on a sleigh pulled by a donkey, carrying books in snow, with the text Books make the perfect gift and quote Inside an Indie bookstore, no one is a stranger. No one is alone. We are all readers. Attribution: Kimberly Brock. Row of past catalog covers shown from 2017, 2019, 2020, 2021, 2022, 2023, and 2024.
Page 7 Contact page. 2026 Winter Catalog Reservations are Open! Key Deadlines: Cover Art Contest Submissions due May 15, 2026. Ad Reservations due June 20, 2026. Call to action: Book Today at rampbooks.com. Contact: Suzanne Shoger, RAMP Director of Marketing and Promotion. Email: SuzanneShoger@gmail.com. Phone: 216.536.7193. Website: rampbooks.com. Bio: Lark LLC is a woman-owned micro-business that produces the RAMP catalogs and marketing campaigns. Led by Suzanne Shoger, a former bookstore owner, book industry professional, strategy consultant, and educator, Lark is rooted in longstanding relationships and service. Now in her 34th year managing independent bookstore marketing projects, Suzanne combines three decades of bookselling and publishing expertise with the latest in entrepreneurial marketing to connect books with readers by way of incomparable indie bookstores across the U.S.
Sign In to Book Now!
Download the Ad Kit
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