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NAIBA (New Atlantic Independent Booksellers Association) logo image of the association name and a tree with a book titled "read"
GLIBA (Great Lakes Independent Booksellers Association) logo image with the association name and an image of trees and water.
SIBA (Southern Independent Booksellers Alliance) logo image showing the association name and a stack of books.

RAMP is a marketing consortium that includes the New Atlantic Independent Booksellers Association (NAIBA), the Great Lakes Independent Booksellers Association (GLIBA), the Southern Independent Booksellers Alliance (SIBA), and the California Independent Booksellers Alliance (CALIBA).

2025 Indie Winter Catalogs Ad Kit
RAMP is a marketing consortium that includes the New Atlantic Independent Booksellers Association (NAIBA), Great Lakes Independent Booksellers Association (GLIBA), Southern Independent Booksellers Alliance (SIBA), and California Independent Booksellers Alliance (CALIBA). Hundreds of independent bookstores in these regions expand the reach of your key titles through direct-to-consumer print and digital Winter Catalogs. BOOK TODAY at rampbooks.com
Indie Booksellers. The O.G. Influencers. Social Media Indie bookstores promote Winter Catalog titles across multiple channels using professionally-designed, turnkey marketing assets Direct to Store Winter Catalogs are handdistributed in-store, curbside, and through store order shipments and deliveries Digital Catalogs In partnership with Bookshop.org and other ecommerce platforms, store websites and email marketing campaigns create increased sellthrough on all Winter Catalog titles Print Catalogs Now in their 4th decade, regional Winter Catalogs are the original – and still #1 – indie bookstore marketing tool of choice Winter Catalogs go directly to thousands of consumer mailboxes via store mailing lists and targeted saturation mail routes Winter Catalogs are inserted in stores’ favorite local and regional newspapers Newspapers Assets From POS materials and ecommerce templates to assorted digital graphics, Winter Catalog titles are front and center with stores from the day an ad is booked
Winter Catalog Rates The original and still the industry favorite, our Winter Catalogs (region-specific for NAIBA, GLIBA, SIBA, and CALIBA) continue to reach millions of consumers during the 4th quarter with the best of the season’s readings. Bonus: All print ads include FREE digital catalog ads. Winter Catalog Specifications Trim size: 6 wide x 10.5 tall Interior ad size: 2.625 wide x 1.75 tall Jacket art: Minimum 300 dpi at 100% size Color space: CMYK
How to Level Up 4th Quarter Sales by Creating a High-Impact, multi-channel Marketing Program. Custom Print: Personalize catalogs with store logo, hours, coupon, and more. Cost is $150 and includes front and back covers. Minimum order of one thousand catalogs for customization. Front cover customization space is 5.75 inches wide by 2.5 inches. Back cover is 5.375 inches wide by 2.75 inches tall. Generic catalogs are available for stores not wishing to customize. Ecommerce: A digital winter catalog is available at no extra cost customized with links to your stores ecommerce. Direct mail to target mail routes. Postage is 20 cents per piece. RAMP helps you select addresses. Firm deadline to start direct mail order is June 1. Newspaper insertions: up to three local/regional newspapers. Shipping free. Stores are responsible for scheduling, cost, and any other arrangements with newspapers.
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